Its no surprise that data analytics has become an important tool across organizations. According to Robert Hetu, research director at Gartner, Advanced analytics tools enable deeper insights and discovery that will challenge business assumptions. They also put information in the hands of business analysts and business users and offer significant potential to create business value and competitive advantage. Among many benefits, using data can help companies save thousands of dollars, improve their procurement efficiency, develop their marketing strategies, support business growth and, critically, differentiate themselves from competitors. With that in mind, your goal for this paper is to gain experience in collecting and analyzing your own data set to draw conclusions about a topic of your choice.