Choose one company with an excellent customer service reputation, and one with a poor (or less than perfect) customer service reputation. Compare and contrast the customer service reputations of these two companies. Your paper will be divided into the following four sections and should address the question for each section (see the grading rubric for list of questions) Introduction and Overview of the two companies selected Company Strengths Company Weaknesses Company Threats Company Opportunities Conclusions Write a paper addressing these questions, using APA style and formatting. Pay particular attention to the accurate citation of your research sources. RUBRIC 20 Points = Introduction and Overview: Provide an introduction to the project and an overview of the companies selected to compare customer service reputations. Provide the rationale for selecting these companies. = Company Strengths:What is the company with good customer relations doing right? Is this in alignment with its customer service policy? Why or why not? How does this compare to competitors in its industry? = Company Weaknesses:What is the company with poor customer relations doing wrong? Is this in alignment with its customer service policy? Why or why not? How does this compare to competitors in its industry? = Company Threats: What are the results of the actions of the companies? (Financial, competitive, brand equity, public relations, employee relations, etc.) = Company Opportunities: What specific, actionable recommendations would you give for improving customer satisfaction for each company?