• Undertake a detailed market analysis of the Australian
TOURISM Sector.
• Demonstrate the mastery of international marketing
and how to successfully enter the Australian Market
• Undertake a market sector assessment to evaluate the
industry attractiveness, issues and challenges and
structure. Use of Strategic Analysis Tools such as
PESTEL, Porters 5 Forces and Value Chain would be
potentially be useful here.
• Provide recommendations that are ethically and
culturally sustainable