1) What is the problem? Define and explain its significance as a public health problem. 2) How big is the problem (e.g., magnitude, overall trends, statistics)? 3) Who does it affect the most, and why? 4) Why is this problem important to MCH? 5) What policy change and/or program intervention do you propose to address this problem, and why? 6) What specifically do you want the person reading the memo to do? Why should this person/group care and why is this topic important to this individual or group of people?