This is a comprehensive project of an alliance of your own choice. For-profit as well as not-for-profit private or public alliances can be chosen. You will propose a possible alliance between two firms that you find to have complementary resources and thus could benefit from collaboration. The focus of this class is on international business and thus at least one company should be non-AUS based (assuming that you had selected an Australian firm, and then the other should be foreign).
Since you are expected to conduct a comprehensive research project of strategic alliance management aspects related to this alliance, please make sure that you propose an alliance (of two firms) that have ample literature available both on the Internet as well as print sources. You will need to demonstrate that you have an excellent understanding of the organizations, their industry, and as such capable of proposing an alliance. You will need to draw upon their creative skills to identify synergistic opportunities to create a partnership between the two firms. You would need to persuade the examiner that it is a feasible alliance that would have a positive impact on the firms (that is new value-created for the firms).
You will identify and focus on a specific alliance management issue, or a group of issues, and develop consistent, coherent and feasible arguments for HOW and WHY this collaboration will increase organizational effectiveness. You are expected to cover (at least) issues pertaining to (1) motivation, (2) partner selection and management, (3) governance and structure, and (4) performance evaluation and exit strategies. Be sure to address issues of feasibility – that is how are you going to justify an investment in an alliance. You may also discuss (briefly) what alternative exist to collaboration and why these are not better than some form of collaboration.