Choose a publicly traded company that you are familiar with. Go to the selected company’s website and look at their annual report (10k). If you prefer, you may also go to the Securities Exchange Commission’s EDGAR database and download the annual report. In researching the company, determine the company’s critical success factors. In a thread, explain what you believe the critical success factors are, and what the company needs to do to either gain a competitive advantage, or maintain their competitive advantage.