1. Assume you have been appointed as a strategic management committee member of Adobe.
Discuss how the different company processes have affected your strategic management process. Support your reasoning using the sources I have provided below and research on Adobe.

2. Using Adobe, discuss whether strategic management should be more of a top-down or a bottom-up process. Once you have argued for Adobe’s position, discuss when the opposite position would be used. Explain whether one way is better for specific industries?