1. Assume you have been appointed as a strategic management committee member of Adobe.
Discuss how the different company processes have affected your strategic management process. Support your reasoning using the sources I have provided below and research on Adobe.

2. Using Adobe, discuss whether strategic management should be more of a top-down or a bottom-up process. Once you have argued for Adobe’s position, discuss when the opposite position would be used. Explain whether one way is better for specific industries?

https://www.mckinsey.com/featured-insights/long-term-capitalism/where-companies-with-a-long-term-view-outperform-their-peers

https://www.managementstudyguide.com/strategic-management-process.htm
https://www.managementstudyguide.com/strategic-management.htm

https://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s05-mastering-strategy-art-and-sci.html