The magazine industry and the recording industry are specifically geared towards niche audiences. How did both industries accommodate technological (for example cassette tape) and cultural (for example globalization) change? Using your own experiences and observations of audiences (family members, relatives, friends, etc.) illustrate why it is becoming difficult or easy to target specific audiences ( focus only on one of these industries).

When offering an opinion, please support it with specific references and evidence, when possible. Evidence is supporting information from course readings, an outside resource, research (book, website, etc. ) or specific real-life application from your work experience or prior coursework.