1. What are some examples of industries not mentioned in the lecture / textbook that demonstrate increasing returns to adoption?

2. Identify an example of platform ecosystems not mentioned in the lecture, and discuss how firm strategy differs from traditional businesses.
Hint: watch video “How platforms change structure and strategy (Marshall van Alstyne)” at https://youtu.be/e5B9pfuVrMU

3. What were the most important / insightful / interesting lessons from this week’s lecture? Why?

*Do not write the questions when you answer the questions. Just put the number and answer to the questions directly.
*Do not write any introduction or conclusion. Please just write the number of the question and answers directly.