QUESTION 1
There are five different types of international marketing philosophies: Marketing, Production, Sales, Customer, Strategic Marketing, and Social Marketing. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.
QUESTION 2
If you were the CFO for a $10 billion-a-year international company headquartered in Ireland, which accounting rules would you recommend your company to follow: U.S. GAAP or IFRS? Are these rules comparable? What are the major differences between the two accounting standards? What was your rationale for choosing a rule?