1. Based on Benali’s sales performance through 2009, results from the focus groups, and the performance of analogous products, should the aerosol container concept be pursued further? Briefly explain your answer. 2. What are the economics of the 5.5 oz tube container, 5.5 oz aerosol container, and the 10 oz aerosol container. 3. Assuming the research firm’s four forecasts for the combined products shown in Exhibit 5 are reasonable, what incremental contribution can be expected next year for the Benali brand for each forecast? 4. What are the pros/cons of commissioning the test market recommended by the research firm and Annie Walker? 5. What actions would you take in this situation?