Question One: What is your Brand? Some things to consider (students do not need to answer all these questions in the essay): a. Are you an “up” attribute or a “down” attribute? b. What is your life mission? c. What are the benefits of establishing a friendship or relationship with you? d. What do people already think about you? e. What qualities do you want people to associate with you? Question Two: How would you market yourself to the world? Remember: Brand is strategic while marketing is tactical.