There are some organizations where the demographics of the employee population are almost identical in terms of age, education, attainment, field of work, physical location, access to Internet connectivity, a common language, and many other attributes. However, this is not always the case. From the presence of four generations and non-English-speaking workers to employees without computer workstations, the workplace varies and sometimes quite radially. These variations can make the survey process quite complex and costly.
Consider a work environment in which you have five age groups in the range of 20–30, 30–40, 40–50, 50–60, and 60–75. Some employees have computer workstations and some do not, and most have smart phones. All employees do have personal e-mail addresses and personal phone numbers. For this discussion, consider how you might approach this situation:
What should we consider in planning a survey deployed via the Internet?
What challenges might we face in sending the survey instrument to all employees?
In addition, describe a group or groups that may offer the greatest challenge in deploying the organizational survey instrument.