Distribution channels play a significant role in the success of international marketing efforts. As explained in Cateora, Graham, and Gilly (2016), Getting the product to the target market can be a costly process if inadequacies within the distribution structure cannot be overcome (p. 444). For this discussion, read Case 3-4 from your text. Then, write a post addressing the following questions: Question #1 from the case: What are ways that Inditex ensures that fast fashion is truly fast? Question #3 from the case: Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways? How does Inditext/Zara take advantage of international marketing channels and distribution? Case 3-4 attached along with Chapter 13 which should be use as reference. Reference for that chapter is: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/