Case Study:

The Dannon Company: Marketing and Corporate Social Responsibility Harvard Business School Press case number 9-410-121

Journal Article:

Proctor, Tony (1997) Establishing a strategic direction Management Decision, 1997, Vol.35(2), pp.143-154 found at: https://suny-esc.primo.exlibrisgroup.com/permalink/01SUNY_ESC/198t3fp/proquest212072890