For this assignment you are to imagine that you have been re-hired as an external Strategic Marketing consultant by the business you wrote about in Assignment One.

The senior management team of this business wants you to prepare a report which:

1 Recommends and discusses the strategic marketing of the marketing mix for one of their existing products (good or service).
2 Identifies the appropriate resource allocation of tangible and intangible organisational resources the company could utilise for achieving the marketing mix strategy in 1. above.